15 Video Hooks To Use For Your Next Ad

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Steal 15 of our BEST hooks and use them for your next IG Reel, TikTok or video ad! Easily capture attention in seconds and sell your value proposition. Read all the way to the bottom for a surprise!

1)

“I used to hate doing (pain point), but (product / service) changed that for me.”

Ex. I used to hate doing cardio, but my Sports Bike changed that.

2)

“STOP spending money on (pain point) and get (product/service) instead”.

Ex. STOP spending thousands on braces when you can straighten your teeth at home with Smile Retainer.

3)

“The number 1 reason (pain point) happens is because they don’t have (product/service).”

Ex. The number 1 reason businesses fail in 2023, is because they don’t have a lead generating website.

4)

“This is your sign to start (product/service).”

Ex. This is your sign to paint Christmas mugs with your besties this winter.

5)

“(Target), I need you to see this. This is the (paint point) and look at what (product/service) changed.”

Ex. Canadian girls, I need you to see this. Tired of spending hundreds of dollars on a coat that doesn’t even keep you warm?

6)

“(Season) is just around the corner, so let’s explore (product/service) to (achieve action).”

Ex. The holidays are just around the corner, so let’s get into some engagement rings for holiday proposals.

7)

“How to (achieve action) without (pain point).”

Ex. How to get perfect curls without any heat.

8)

“Here’s why you need (product/service) in your routine.”

Ex. Here’s why you need to add Antiperspirant to your self care routine.

9)

“(Solving pain point) is ACTUALLY (benefit) if…”

Ex. Travelling is ACTUALLY relaxing if you are using this bag.

10)

“If I could go back to before I (solved pain point), here’s what I’d tell myself…”.

Ex. If I could go back to before I had unlimited energy, here’s what I’d tell myself…

11)

“(Desired Action) like a PRO
with (product/service).”

Ex. Take photos like a PRO with
the Shutter Max.

12)

“You will never believe how quickly (solved pain point) with (product/service).”

Ex. You’ll never believe how
quickly I stopped bloating after
meals by supporting my gut health every day with Greens.

13)

“Look at (pain point), so I thought this would be the perfect time to compare (product/service) vs (competitor) to see which is better.”

Ex. The bottom of this pan is super
dirty, so I thought now is the perfect time to test out whether SD Sponge is actually better than a regular sponge.

14)

“Wouldn’t it be great if there was a quick and easy way to [get major benefit/ solve major problem]?

Ex. Wouldn’t it be great if there was a quick and easy way to send your kids to school with healthy lunches?

15)

“You need to watch this if you struggle with (pain point).”

Ex. You need to watch this if you struggle with patchy foundation.

Bonus: “X Things I wish I knew earlier about (pain point).”

Ex: 10 Things I wish I knew earlier about treating acne.

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