Free Marketing Courses

Whether you’re a start up, in your growth phase or wanting to just educate your current team, we’ve brought the best of the best here.

There are so many resources available online to start spearheading DIY marketing for your company. Whether you’re a start up, in your growth phase or wanting to just educate your current team, we’ve brought the best of the best here so you don’t need to spend hours on Google or testing not-so-great learning management systems. Some courses have a completion certificate while others are just knowledge-based.

Here are the social courses outlined in our post: 

Hubspot Academy

These free courses and lessons offered by Hubspot are excellent. They break down each course by time and use video modules and quiz-style questions. Take each one at your own pace. To access, you will need to either have a HubSpot account or create a free account. When I hire new marketers I always 

  1. Social Media Marketing Course
    Covering everything you need to know to build a successful social media strategy. From creating engaging content to expanding your reach and measuring ROI, learn how to increase brand awareness, attract new customers and develop trust. 
  2. Developing an End-to-End Instagram Marketing Strategy For Your Business
    Learn Instagram fundamentals, including how to optimize your business profile, develop compelling content that is visually appealing and engaging, and analyze your performance to ensure your content resonates with your target audience.
  3. Facebook Marketing Course: How to Develop Effective Organic and Paid Strategies
    Through this expert-led program, you’ll gain a deep understanding of how to effectively use this popular social network to connect with your target audience, drive conversions, and achieve your business goals. Learn how to understand the platform algorithms, tips to develop an effective lead-generation strategy and the basics of understanding Facebook Ads.

Meta Blueprint: 

These lessons and courses help you quickly learn digital skills to move your business forward. Take each course at your own pace and all you need to get started is a personal Facebook account. 

  1. Promote your business from Facebook 
    A great place to start if wanting to learn the fundamentals of setting up a business page on Meta and tips on how you can start to grow the page to get in front of your audience. 
  2. Choosing the Best Tools for Your Business
    Learn how to make your free business Page work for your goals. Learn how to use Page customization options, Messenger, Events, Groups and more to enhance your business.
  3. Engage Your Audience with Instagram Stories
    Learn the best ways to share interactive content about your business with Instagram Stories.
  4. Get Discovered with Instagram Reels
    Video is the future of Meta. Learn how to use Instagram Reels to get discovered and embed your brand in culture with short, entertaining videos.

If you’re looking for even more in depth learning about marketing, here are some longer courses broken down by skill level. 

Beginner Marketing Courses: 

  1. Fundamentals of digital marketing by Google 
    40 hours of learning the fundamentals of digital marketing to help your business or career. There are 26 modules to explore, all created by Google trainers, and packed full of practical exercises and real-world examples to help you turn knowledge into action. On completion of this course, you will earn an award to add to your public Skillshop and LinkedIn profiles to showcase your new skills.
  2. Digital Marketing by Hubspot
    11 lessons, 5 hours—Digital Marketing is any kind of marketing that happens on a digital platform. Whether it’s on your website, your social media, or through email, it’s digital marketing. Inbound Marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. It’s a way to market (usually using digital marketing tactics) that draws in qualified leads, rather than blasting a message out to a mass audience. The Digital Marketing Certification Course will teach you how to become an effective digital marketer with an inbound-first mindset.

Advanced Marketing Courses: 

  1. The Landing Page Conversion Course by Unbounce
    Learn about the psychology of conversion and the five core landing page elements you should include in every funnel. 
  2. PPC University by WordStream
    An organized, manageable framework of PPC
    (pay-per-click marketing or paid search advertising) courses to teach you what you need to know—from the basics to the more advanced strategies—to effectively advertise on both search engines and social media.

We hope that you’ll enjoy learning from this list as much as we enjoyed creating it. It’s important for us to share the best free tools with our community of local business owners.